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DFROST – Retail Identity DFROST – Retail Identity


Retail Marketing, Shop Design, Exhibition Design, Visual Marketing, Retail Architecture, Brand Communication, Future Retail Solutions, Live Communication, Production, POS Events, Window Displays, Visual Communication, Visual Merchandising, Window Campaigns, POS Campaigns, System Solutions, Special Installations, Development & Realization, Interactive Setups, Retail Stores & Showrooms, Digital Solutions

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Stuttgart, Germany
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Contact e-mail:
Hauptstätter Str. 59A
+49 (0) 711 / 66 48 17 - 0

DFROST is the retail identity agency for expert POS concepts. Whether it’s brands or spaces, entire stores or select areas – when it comes to creating worlds of experience, the brand companions develop holistic retail solutions to showcase brands and products.


The Stuttgart-based agency with its approx. 50 employees is divided into the areas of Visual Marketing, Retail Architecture, Brand Communication, Live Communication, Future Retail Solutions and Production.


The teams in charge manage all of the individual steps, from consulting and concept design to production, logistics and onsite implementation. This sets the stage for an inherently consistent retail identity.


DFROST’s client portfolio includes leading brands such as Swarovski, Peak Performance, Tommy Hilfiger, Victorinox, Babor, IWC Schaffhausen, Leica and Porsche Design.

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