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DFROST -- Retail Identity DFROST -- Retail Identity


Retail Marketing, Shop Design, Exhibition Design, Retail Architecture, POS Events, Window Displays, Visual Communication, Visual Merchandising, Window Campaigns, POS Campaigns, System Solutions, Special Installations, Development & Realization, Interactive Setups, Retail Stores & Showrooms, Digital Solutions

Stuttgart, Germany
DFROST – Retail Identity
Contact e-mail:
Hauptstätter Straße 59A, Stuttgart
+49 (0) 711 / 66 48 17 - 0

DFROST is the retail identity agency for expert POS concepts. Whether it’s brands or spaces, entire stores or select areas – when it comes to creating worlds of experience, the brand companions develop holistic retail solutions to showcase brands and products.


The Stuttgart-based agency with its approx. 50 employees is divided into the areas of Window Display, Retail Architecture, Visual Merchandising, POS Events, Visual Communication and Digital Solutions.


The teams in charge manage all of the individual steps, from consulting and concept design to production, logistics and onsite implementation. This sets the stage for an inherently consistent retail identity.


DFROST’s client portfolio includes leading brands such as Swarovski, Peak Performance, Tommy Hilfiger, Victorinox, Babor, IWC Schaffhausen, Leica and Porsche Design.

Direct link to profile:
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Project Location Category Area
Wolford -- Lingery Shop Concept by DFROST – Retail Identity Worldwide other Worldwide
Cadenzza -- Multibrand Jewelry Shop Worldwide other Worldwide
Swarovski Crystal Lab Dubai other